Webflow: What is it and who is it for?

Webflow is the future, and it’s looking bright! This innovative platform is paving the way for businesses, web designers, and developers to create unrivaled websites. If you’re wondering what it is and why people are talking about it, don’t worry, we’ll get you up to speed.

Webflow: What is it and who is it for?

Why Webflow Rocks

Webflow is the future, and it’s looking bright! This innovative platform is paving the way for businesses, web designers, and developers to create unrivaled websites. If you’re wondering what Webflow is and why people are talking about it, don’t worry, we’ll get you up to speed.

Always Fresh is like that trendy friend that makes sure you stay relevant. Technology is always changing. So it’s important to stay competitive and learn about the best website platforms on the market.

In this blog post, we're spilling the beans on the web design and development program everyone is talking about. You'll learn what a CMS is (content management system), who uses Webflow, and what makes it so good.

By the end, you’ll be able to hold your own in any conversation about Webflow, in or out of the office. We’re about to break it down for you!

Common questions we'll cover: 

  1. What is Webflow? 
  2. What makes it so great?
  3. Who and what is Webflow used for?
  4. What is a CMS?
  5. Why is Webflow good for business?

What is Webflow? 

Webflow is a web design platform tool used to design and develop websites. It’s upstaging the best website platforms currently out there such as WordPress, Squarespace, Wix, and Shopify. This platform is increasing in popularity, and more and more people are using it to create websites. Keep reading to find out why!  

Why is it sooo great?

If you’re wondering why Webflow rocks, buckle up my friend. We’re about to blow your mind! It really is great, and we recommend checking it out if you’re looking for an easy-to-build, easy-to-use web platform.

A few reasons people love the platform:

  • Edited visually - no code experience necessary. Design a beautiful website without knowing a single line of code.
  • Super easy to use -and  with their extensive knowledge base, there is a tutorial on anything that might have you stumped.
  • Customizable - if you do happen to know code, you are able to code away and incorporate any kind of fancy updates that you desire.
  • Crazy fast hosting built-in - it is crazy fast, enough said.
  • No plugins (well, not any that are necessary anyways) - recently, Webflow has started offering a few plugins for things like SEO, custom design and email marketing.
  • You can see the appeal. Let's talk about who uses Webflow and what the platform is good for.

You can see the appeal. Let's talk about who uses it and what the platform is used for.

Who uses Webflow and what is Webflow good for?

A wide range of users are taking advantage of this web design and development tool. Whether you've been building websites for years or just started, Webflow is a great option. Independent designers and developers love the program. Also, marketing agencies, businesses, and organizations are using Webflow for their websites.

Industries using it

  • Individual designers
  • Web developers
  • Marketing agencies
  • Digital agencies
  • Advertising agencies
  • Businesses - B2B, B2C, tech companies, eCommerce, etc.
  • Healthcare
  • Education
  • Charitable organizations, nonprofits, not-for-profits
  • Bloggers

See your industry on the list? Even more industries use the website platform. Keep reading to decide if it's for you.

What is it used for?

  • Online business
  • Portfolio
  • Landing Pages
  • Blogs
  • eCommerce
  • Contact pages
  • More, much more

With all the easy, cool features, there's no limit to what people use Webflow for. Businesses can sell their products and services. Writers, influencers, and industry leaders can create blog posts and stand-out content. Each website has the option to beautifully display portfolios, case studies, and example work.

Use it as a vessel for customers to find your business and contact you. Tailor the eCommerce store to your liking and take advantage of the super low fees. Feel free to get creative and explore other ideas you can use the platform for. We encourage inventiveness!

Wait, CMS what?

It might sound scary, but it's actually super simple. CMS stands for content management system. Basically, it's how you keep up with all the copy, photos, and pages on your website.

Website content includes:

  • Text
  • Images
  • Web pages
  • Blog posts
  • Videos
  • Audio (podcasts, soundbites, etc.)
  • Visual graphics
  • Creative elements
  • Logos

Managing your content means updating and adding to your website. Webflow has an amazingly easy CMS. Users can edit the website visually and easily add photos, videos, text, and more.

Why Webflow is good for businesses.

Businesses gain a lot from the platform. Websites are an incredibly important aspect of a business. Build a findable website with a solid user experience. Check out the list of elements and features that make it business-friendly.

  1. SEO friendly - Webflow allows you to control the meta data, url structure, and many other aspects of SEO if you choose.
  2. Online product section - add and upload your products with ease.
  3. Landing pages for ads - fully customizable layout to incorporate all the aspects of a converting web page and funnel. Easily integrate ad tracking with their custom code section that allows you to add any tracking pixels necessary.
  4. Quick and powerful hosting - reliable, fast hosting that is all managed for you.
  5. UI/UX design - customize as little or as much as you desire with full access to the site’s html, CSS, javascript and more.
  6. Flexible content management system - 100% customizable CMS.
  7. White Label design is possible - great for designers and marketers who either want to resell their services or hire someone to take on the design for them.
  8. Less development time - with no code necessary, you can design visually and in no time.
  9. Cuts down on costs - with inclusive hosting you make one payment and everything is included.
  10. Easy to use - have we mentioned how easy it is to use yet?

Hire everything out or manage it yourself. Either way, Webflow is a solid option for businesses. Your quality products and services need a place to live, grow, and make you money. This web design platform helps brands thrive online.

Let's Review, Shall We?

Congrats, you made it all the way to the end...unless you're sneaky and skipped to the end (we get it, we're all busy). The info above helps you understand the platform and make an informed decision. If you want to read other helpful articles about Webflow, check out the blog How to SEO Optimize Your Webflow Website.

A little summary: we love Webflow because it’s easy to build and use. This web design and development platform is great for businesses. The visual editing, SEO, eCommerce features, and UI/UX capabilities make it stand out as a top website platform.

Always Fresh solely uses Webflow. That shows how much we like it. As an award-winning web agency (a little humble brag never hurt anyone, right?), we specialize in Webflow websites.

You're hooked, now what? We'd love to chat more with you about how Webflow can help your business, and how we can help you shine online. This is the start of a beautiful friendship!

Get in touch through our contact form. We're dying to get to know you!

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