Design Study

Reimagining McLaren - Improving an iconic supercar brand.

McLaren is well known for their motorsport heritage as well as their diverse supercar line up. Offering some of the most dynamically capable vehicles on the market, we felt their website was letting the user experience down.

The Problem

McLaren's products start from around $200,000 and focus on pure performance. Unfortunately, the McLaren website does not live up to this price point or follow the same philosophy as their products.

The Solution

A complete redesign focused on making the user journey faster. We wanted the user to experience the speed of their cars by first experiencing a website that was much faster to navigate and use.

The Result

Clearer options, a more efficient user journey while also raising the aesthetic of the brand. Users can now find the information they're looking for in speeds never achieved before and in record time.

The client's
‍feedback.

Our take.

Design studies give our designers full reign to do whatever they like without any limitations.

Rich Oborne

All things Webflow, Design and Marketing Strategy

Services used

Web Design (UI/UX)

Brand Strategy

Design Study

If big brands have amazing products, users will forgive poor experience. However, we believe the experience of a brand starts with their website.

It surprises us here at Always Fresh how often large, well-known brands have such bad websites! We get it, as a larger brand efforts are likely focused elsewhere, especially if products sell themselves. That said, we believe every interaction can tell a user a lot about the quality, level of detail, and overall experience they will have with that brand. And that all starts with having an exceptional website.

Disclaimer: The McLaren logo and all associated images and assets remain the property of McLaren. The visuals created are for the purpose of a design study only and no copyright infringement is intended.